Is a Regulation A+ Offering All It's Cracked Up to Be?

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Regulation A+, a relatively recent fundraising mechanism, has captured significant attention from both investors and businesses. Proponents laud its potential to empower access to capital for entrepreneurs, while critics express concern about its limitations.

The allure of Regulation A+ lies in its ability to utilize the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can furnish businesses with an alternative to traditional financing sources and foster economic expansion. However, the challenges associated with navigating the regulatory landscape and the potential of fraud remain crucial concerns.

As the Regulation A+ ecosystem matures, it will be important to achieve a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full potential.

Reg A+ | MOFO

MOFO's expert team is highly knowledgeable about Regulation A+, a provision under the Securities Act that allows companies to raise capital through public offerings. Employing this offering, businesses can attain funding for expansion while adhering to legal frameworks. Our practitioners guide companies through every stage of the Regulation A+ procedure, ensuring a smooth and compliant offering.

Overview of Title IV Regulation A+ for Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Corporations can use this funding for diverse purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a thorough platform that supports companies through the entire Regulation A+ process, from application to investor engagement.

Considering you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a valuable asset.

A Innovative Reg A+ Offering: What Is A Reg - We Hold All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful avenue that allows companies to raise capital from the public. If you are an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect match. Our team is dedicated to providing clear, concise guidance throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized options tailored to your specific objectives. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Discover the benefits of Reg A+ for your business.
Obtain our expert knowledge and experience in navigating the regulatory landscape.
Maximize your chances of a successful capital raise.

Regulation A+ Explained For Startups

Launching a startup is an exciting journey filled with creativity. But amidst the hustle and bustle of building your dream, navigating the complex world of legislation can feel daunting. The crucial piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique mechanism that allows companies to raise capital from the public. Regulation A+ offers a simplified path to raising funds, potentially unlocking significant growth opportunities.

Key benefits of Regulation A+ include expanded investor access, increased investment possibilities, and a more transparent fundraising process. Startups considering this path should meticulously examine the specific requirements and considerations.
Seeking guidance from experienced legal and financial professionals is highly recommended to ensure a smooth legislative pathway. Regulation A+ can be a powerful tool for startups seeking to scale their operations, but it's essential to approach it with a clear understanding of the system and its potential impact.

How Regulation A+ Equity Crowdfunding

Regulation A+, also known as Reg A+, serves as a powerful avenue for businesses aiming to raise capital through equity crowdfunding. It provides a streamlined framework for companies to sell and their securities to the public, reaching everyday investors. Under Reg A+, companies can raise up to twenty-five million dollars in a year, offering them with access to a wider pool of capital than traditionally obtainable by private offerings.

The procedure for Reg A+ equity crowdfunding involves several key stages. First, companies must draft and submit a detailed offering statement with the Securities and Exchange Commission (SEC). This document provides investors with a thorough overview of the company, its business plan, and the risks associated with the investment.

After the SEC has reviewed and approved the offering statement, companies can begin marketing their securities to investors through various channels. This can encompass online platforms dedicated to equity crowdfunding, as well as traditional advertising campaigns.

{Ultimately, Regulation A+ provides a viable avenue for businesses to obtain capital through the power of the crowd. By making it more accessible for companies to access public markets, Reg A+ has the potential to drive economic growth.

Regulation A+ Offering

FundAthena is a service leveraging the power of Regulation A+, offering individuals the opportunity to participate in promising businesses. This alternative funding mechanism allows companies to raise substantial capital from a wider range of supporters, while providing entities with access to high-growth ventures. FundAthena's skilled team streamlines the entire Regulation A+ process, ensuring a efficient experience for both businesses and their backers.

Blank-check Frontier Stock Securities

Venture into the burgeoning realm of Blank-check Colonial Stock Entities, where history meets contemporary finance. These unique assets grant investors access to a diverse portfolio of historically significant colonies. Each investment represents a stake in the potentialexpansion of these enticing ventures. Explore this unconventional opportunity to contribute to the reconstruction of our collective past.

We Found A Reg

Finally, after seasons of tireless searching, our team has made a breakthrough! We've excavated a rare artifact. It's in pristine condition, and we believe it could hold the key to understanding long-lost secrets. This is a moment of triumph for our entire team.

Initial| studies are already underway, and we're eager to reveal more details soon.

Funding Your Venture - Title IV Reg A+

Delve into the exciting world of Crowdfunding under Reg A+ with our insightful infographic. Discover how this powerful financial tool can empower your venture to achieve its goals . Explore the key advantages of Title IV Reg A+ and understand its impact on the modern financial landscape .

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to effectively leverage this unique funding opportunity to fuel your expansion . Don't miss out on this essential resource for anyone interested in exploring the exciting realm of Reg A+ crowdfunding .

Join us into the world of Title IV Reg A+ today!

Regulation A+ - Securex Filings LLC

Securex Filings LLC acts as a leading platform for ventures seeking to tap into the benefits of Regulation A+ offerings. Demonstrating extensive expertise in securities law and an intricacies of capital raising, Securex Filings LLC delivers a comprehensive range of services designed to expedite the Regulation A+ process . From preliminary consultations to completion , their passionate team assists companies through every stage of the regulatory framework .

Securex Filings LLC aim to guiding businesses in navigating the complexities of Regulation A+.
Companies can benefit from Securex Filings LLC's knowledge to increase their chances of a successful Reg A+ offering.

Uncover Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

A Fundrise Reg A Investment

Fundrise has recently launched its latest Reg A offering. This type of funding round allows individuals to invest in Fundrise's portfolio of real estate properties. The offering is scheduled to close and presents a potential opportunity for investors seeking exposure to the commercial real estate market. Fundrise has achieved significant successin the past with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering are encouraged to explore the company's website. There, they can discover information on the terms and conditions. Before making any investment decisions, it is always important to conduct thorough research and consult with a financial advisor.

Securities and Exchange Commission

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Transform Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers entrepreneurs a unique and dynamic platform to acquire the resources they need for growth and expansion. Leveraging the power of the investment, CrowdExpert connects projects with backers who are passionate about success. By offering shares of equity in exchange for investments, businesses can unlock a reservoir of capital from a diverse pool of participants. This method of funding not only provides financial support but also fosters awareness for the company, building a strong foundation for future growth.

Gain from a streamlined and transparent platform
Attract a wider audience of potential investors
Accelerate your expansion through targeted funding

Gauging the Waters

Before diving headfirst into any new venture, it's wise to feel out the waters first. This entails carefully assessing the current environment. By accumulating information, you can evaluate the potential success of your idea. It's a prudent approach that can help you avoid pitfalls.

Crowdfunding for the Masses

The concept of project financing is no longer a niche practice. It's shifted into a powerful tool that allows individuals and groups to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for innovative projects, enabling them to bring their ideas to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a successful way to fund everything from artistic endeavors to social causes.

Platforms like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of digital platforms has further amplified the reach of crowdfunding campaigns, allowing them to gain momentum quickly.
Notable achievements abound in the world of crowdfunding, demonstrating its ability to support innovative ideas.

As crowdfunding continues to expand, it's clear that this disruptive model has the potential to reshape the way we support innovation. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

StreetShare

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Exploiting Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue to companies seeking capital. This mechanism allows public companies to raise substantial quantities of financing via a streamlined methodology.

Individuals are lured to Regulation A+ offerings due owing to the chance for considerable returns. Moreover, Regulation A+ extends entities with a means to secure a broader investor base.

A successful Regulation A+ fundraising campaign hinges on several key elements. These include a strong business plan, a clear communication system, and a dedicated team.

Finally, Regulation A+ offers a feasible route for enterprises to attain financial resources.

The SEC's EquityNet

EquityNet provides resources to support small businesses. Through its digital platform, EquityNet links venture capitalists with viable startups. The system includes a variety of tools to streamline the funding process, among other things due diligence reports, investor evaluation, and deal management. EquityNet serves an key role in the ecosystem of early-stage financing.

Reg A+ Deals

Companies looking to raise capital may consider Regulation A+ deals as a less stringent alternative to traditional IPO's. This system allows companies to attract up to $75 million from the public in a manner that simplifies the fundraising process. Adherence to rules remains crucial, however, as companies must adhere to stringent disclosure requirements and filing procedures. Successful Reg A+ offerings can provide companies with valuable funding to support growth and expansion.

Key advantages of Regulation A+ include its relatively straightforward process, reduced costs, and the ability to reach more investors.
Challenges to be aware of include the ongoing disclosure obligations and the need for expert legal guidance throughout the process.

Navigating Regulation in Crowdfunding

The sphere of crowdfunding is experiencing significant growth, presenting both opportunities and obstacles. Regulations play a crucial role in defining this shifting {environment|. This demands a thorough understanding of the current rules governing crowdfunding operations.

Financial authorities worldwide are actively striving to establish specific regulations that foster responsible and ethical crowdfunding initiatives. These directives aim to protect both investors and businesses while guaranteeing a fair playing field for all {stakeholders|.

Adherence is imperative for crowdfunding entities to conduct business legally. Failure to comply with applicable laws can lead significant consequences. Therefore,, it is essential for crowdfunding entities to remain updated of the latest policy updates. In conclusion understanding and navigating regulations is crucial for the long-term success and viability of the crowdfunding industry.

Offering Requirements

When governing services, it's essential to establish clear and comprehensive standards. These regulations aim to ensure that offerings meet predetermined levels of quality, safety, and conformance with pertinent laws and norms. Organizations seeking to submit their offerings must adhere these requirements to function within the structure of legal and ethical boundaries.

For instance, offerings in the healthcare industry are subject to stringent guidelines regarding patient confidentiality and data defense.

Likewise, financial products must adhere to strict compliance standards to prevent fraud and protect customers.

Supervision A+ Investopedia

Understanding regulation is vital for investors. Investopedia's detailed resource on governance provides clarity into the complexities of financial industries. From derivatives to lending, Investopedia's explanations illuminate key terms related to supervisory frameworks. Whether you are a newcomer or an seasoned analyst, Investopedia's A+ regulation content deepens your expertise in this ever-changing field.

Supervising A+ Companies

The realm of A+ companies is constantly evolving, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the leading position of innovation, pushing the thresholds of what's possible. However, their success can also generate complex implications that require careful assessment. Regulators must strive to foster a regulatory environment that is both supportive of innovation while also ensuring sound business practices.

This balancing act requires a sophisticated approach, one that recognizes the unique characteristics of A+ companies and their impact on the broader system.

There are several key areas where regulation of A+ companies must be meticulously considered. These include:

* Data privacy and security:

A+ companies often collect and process vast amounts of insights, raising concerns about the safeguarding of individual information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on intelligent technologies, it is vital to ensure that these algorithms are explainable and held accountable for their consequences.

* Competition and market dominance:

The success of A+ companies can sometimes lead to worries about monopoly, which could detriment consumer interests.

Tackling these challenges requires a multi-stakeholder effort involving regulators, A+ companies, researchers, and the society at large. Through constructive engagement, it is possible to craft regulatory frameworks that promote both innovation and the well-being of society.

Governance A+ Summary

Regulations provide a level playing field across industries by setting norms. A+ summaries typically highlight key features of these regulations, offering a concise overview for stakeholders. These summaries are essential for understanding compliance requirements and interpreting the details of regulatory frameworks.

Positive impacts of regulation A+ summaries encompass:
Enhanced understanding of regulatory requirements
Streamlined compliance processes
Minimized risk exposure

Guidelines for Real Estate Transactions

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

Our Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After a lengthy period of preparation and persistence, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

The company believe that this listing will provide increased visibility to our investors and future stakeholders, while also allowing us to attract the capital necessary to fuel our next phase of expansion. We are excited about the future and anticipate to share our success with all of you.

FundersClub enables Reg A+ raises on the platform

FundersClub, the prominent online equity crowdfunding platform, is launching a new feature that supports companies to perform Reg A+ raises directly on its platform. This move enhances FundersClub's scope, giving companies opportunity to a wider pool of investors. With Reg A+, companies can secure up to $75 million from the mass market. FundersClub's intuitive platform streamlines the fundraising process for companies, making it easier than ever before to leverage the power of crowdfunding.

What is Regulation A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To get more info participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Tackling for IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple agencies at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with transparency requirements, undergoing due diligence processes, and adhering to market stability principles. Failure to do so can result in significant penalties, legal litigation, and damage to the company's reputation.

Companies planning an IPO must engage with regulatory consultants to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, reviewing financial statements and other materials.
Companies must disclose material information to potential investors to ensure transparency and preserve investor interests.

Reg A+ Offerings

Reg A+ offerings present a unique opportunity for companies to raise capital in the public markets. By leveraging this regulation, companies can secure investments from a wider pool of investors. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining the company's business model. Reg A+ offerings are commonly used by companies in various industries, particularly those seeking to fuel growth.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Framework A+ Rules

The enforcement of Regulation A+ standards has significant importance in promoting transparency within the financial markets. These serve to a framework for compliant conduct by entities involved in raising capital. Strict observance of Regulation A+ regulations is essential for regulators to safeguard their investments.

A thorough understanding of Regulation A+ obligations empowers both issuers and investors to make informed decisions in the capital markets.

Moreover, Regulation A+ provides a clear mechanism by which companies can access capital while safeguarding investors' interests.

SlideShare guidelines a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, implemented Reg A+ as a streamlined route for smaller companies to raise capital. This stage 2 fundraising under Reg A+ allows companies to advertise their securities offerings through various channels, including SlideShare, to attract potential investors. SlideShare's service can be a valuable tool for companies seeking to comply with the disclosure requirements of Reg A+ Tier 2 by providing a user-friendly medium to present their financial information and business plan with a wider audience.

Note: SlideShare's platform policies should be carefully reviewed to ensure compliance with securities laws and regulations.

Managing a Text Successfully

When handling text, governance becomes essential for achieving desired results. This system involves defining clear guidelines to ensure coherence and precision.

Regulations for text can cover a wide range of aspects, including format, voice, and content. By implementing these standards, we can optimize the understanding of text and reduce misinterpretations.

Successful text regulation contributes to concise messaging.
Guidelines foster credibility in written works.
Consistent text enhances the aggregate value of any piece of writing.

Governance a+ Offering

A regulatory a+ offering entails a thorough understanding of the shifting regulatory landscape. This involves analyzing relevant directives and adopting robust mechanisms to ensure adherence. A effective a+ offering should also enable transparency and strengthen trust with customers.

Essential factors when constructing a regulation a+ offering include: risk management, data security, consumer protection

Legislation A Plus Advantage

When it comes to laws, a "plus" often signifies a beneficial impact. A regulatory framework that's well-designed and effectively implemented can boost security. It can also foster innovation by providing a consistent environment for businesses to prosper. This, in turn, can lead to financial advancement and a higher level of living. Ultimately, "regulation a plus" results into a better society for all.

Capital Raising Regulation

When a business is seeking to raise capital, they have several alternatives available. Two common approaches are Regulation A and Regulation D. Regulation A is a form of securities offering that allows companies to raise up to $50 million from the public, while Regulation D is used for private placements, enabling companies to sell securities to a limited number of investors.

Regulation Aextends greater public exposure, but it also involves more rigorous requirements.
{Regulation D|Reg D|concentrates on private placements, making it a good choice for companies seeking less public attention.

Ultimately, the best regulation will depend on the company's specific circumstances and its goals.

FRB Regulation A

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

DPO

A Privacy Officer is a position responsible for managing an organization's compliance with GDPR regulations. This important expert works to maintain procedures that safeguard personal information. They also {act as a liaison between the organization and supervisory bodies, offering assistance on data protection matters.

The SEC Approves New “Reg A+” Rules for Crowdfunding

In a significant move to revitalize the crowdfunding sector, the SEC|U.S. Securities and Exchange Commission has finalized new rules for “Reg A+”. This administrative framework is designed to facilitate companies to secure capital from a broader pool of investors.

Reg A+, formerly known as Regulation A, now allows companies to sell their shares to the public without the conventional IPO process.
The new rules modify current regulations, providing companies with greater autonomy in how they raise capital.
These changes are expected to {have asignificant impact on the crowdfunding landscape, increasing its accessibility for both companies seeking funding and individuals looking to invest.

Comparing Reg A and Reg D

When raising capital for a new business venture, entrepreneurs often consider the complexities of securities law. Two common avenues for funding these ventures are Regulation A+ and Regulation D, each with its own distinct rules. Regulation A+, also known as mini-IPO , enables companies to raise significant amounts of capital from the wider public. In contrast, Regulation D is primarily designed for private placements where investments are made by a limited number of accredited investors.

Rule 506 of Regulation D further divides private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, grants more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, assuming they conduct due diligence to verify investor credentials .

Choosing between Regulation A+ and Regulation D involves diligently considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall aspirations of the business.

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IS A REGULATION A+ OFFERING ALL IT'S CRACKED UP TO BE?

Is a Regulation A+ Offering All It's Cracked Up to Be?